Its latest honors were at the 2024 Effie Awards on Thursday night at Cipriani 42nd Street where the campaign was recognized in categories including Most Effective Current Events Campaign, Most Effective Non-Profit Campaign and Most Effective Use of Media Innovation: Emerging & New Channels.
Other brands that won at the awards included Molson Coors, Heinz, Tide, Taco Bell, M&Ms, McDonald’s, the NFL, Lysol and more.
